Catalog Design: The Basics

May be you own a store or maybe you work out of your home and have great products to offer your customers. Getting the word out about your store or products locally is essential to your business, but what about people who are not local? Are you missing out on the opportunity to sell to people who do not live close to you?

A website is of course one option, but one of the basic rules of sales is that you need to get the product into the customer's hands? How do you do that if they cannot walk into your store or business? A catalog is the best way. People love to touch things. When you put a catalog in their hands and they begin to browse through it, they will find something they want to buy.

Brochure Designing Company First of all, don't think of your catalog as an add-on to your business or an extra you are using to entice customers to visit your store. Your catalog is a standalone business in itself. Forget about the ways you sell your product to people when they are there in front of you. Forget about everything else so you can design your catalog in a way that gives the customer everything they need.

Brochure Designs Templates Let’s start with Information: This is one of the basic rules of good catalog design. Your catalog should contain all of the information your customer wants to know about the product. Sizes, colors, specifications, price, quantity discounts, and anything else about the products you sell so they have no questions to ask. Be thorough.

Images: This is probably the most important set of rules for designing an effective catalog. Information alone will not sell your product. You need to design your catalog so that the images speak for themselves. You have to design your catalog in a way that showcases the images so every time the customer turns the page, a spectacular image catches their eye immediately.

Catalog Design Templates, To do this, you need to either hire a professional photographer to take your photos for you or if you plan to design your own catalog from top to bottom, you need to make sure the camera you choose to use is a high quality digital camera. Don't scrimp on the images to save a buck. Basic rule to remember about your catalog design, "Images sell product".

Another rule about creating images for your catalog; the setting you take the photographs in is very important. You are not going to the trouble to design a beautiful catalog and then have lousy images in it. You need to choose settings that make your products stand out and settings that will enhance the "feeling" you are trying to give to your customer. Sales are about emotions. If you can cause an emotion in your customer, you can make a sale. Deigning your catalog so that the images cause emotion will make you successful.

Online Brochure Design Company, Which emotions? The whole range of emotions drives sales. Sadness, Happiness, Love, Hate, Greed, Lust, excitement, fear, pride, and other emotions are all part of making a sale. While designing your catalog images, you need to attempt to create one of those emotions.

Another rule to remember is "Design your catalog in a way that displays each photo of your products individually, not as a group of items in one picture." People tend to buy more when your products are alone in the picture. It doesn't look as cluttered.

Let's recap the rules for good catalog design that we know so far: Before you can design your catalog, you now know you need to prepare all of the information about each of your products you will be selling through the catalog. You also know that before you design your catalog, you need to produce quality images that produce emotions in your customers. Now that we have all of that, what's next?

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